A branding identity for a Southern California psychotherapist.

Paying close attention to the clientele and understanding the vulnerability that comes with seeking a therapist, the focus was on creating a gentle and calming visual experience for patients. The logo serves as a symbol of comfort and serenity, while the design reflects simplicity, earthiness, and California influences. Color and font choices were carefully researched, with Poppins selected for its approachability and ease of reading, particularly for individuals with mental health concerns, helping to reduce cognitive load.